“One of the most exciting collaborations the company has ever seen”, that’s how Paulo Pedo, the CEO of Melissa, describes the collaboration with fashion designer Karl Lagerfeld.
The Brazilian shoe brand, that is known for its colourful plastic jelly shoes, and the iconic fashion designer from Chanel and Fendi will work together for the next four seasons. Lagerfeld will create capsule collections for Melissa, combining his luxury style and the Brazilian fun.
The first pair can be expected in March 2013, just in time for spring. The three other pairs will be available in store during the next three seasons. Pier Paolo Righi, CEO of Karl Lagerfeld, says that he’s very satisfied for this collaboration aimed to design iconic and fun fashion products that many woman in the world will happily wear.
Before Lagerfeld Melissa worked together with Vivienne Westwood, Jean Paul Gaultier, Gareth Pugh and model Alessandra Ambrosio to design shoes. Also to design and decorate the store at Rua Oscar Freire the Brazilian brand is cooperating with creative people from all over the world.
When the Beleza team was visiting São Paulo in October 2012, Julie Verhoeven was presenting her project in that space. The main entrance was covered with her beautiful and colourful fashion illustrations of mainly women’s faces, and in the back she presented some video works.
Verhoeven also created a capsule collection of white shoes with colourful spots, and an illustration inside. The shoes were launched during the Brazilian fashion week in September 2012.