Next year, Belgium will be the central guest during the Business of Design Week in Hongkong. This means that our country will provide content and speakers for up to one third of the overall program. The selection can be seen as an acknowledgement of Belgium's importance in the global world of creativity and gives us the chance to show the best we have to offer.
The annual Business of Design week (BoDW) combines design, innovation and brands in exhibitions, seminars and a trade fair, which is visited by 100.000 people from all over the world. Every year BoCW organizer Hong Kong Design Center (HKDC) chooses a partner country. After two years of preparations Belgium will be the partner country in 2013 under the name of 'Belgian Spirit'.
On top of the overall program, 'Belgian Spirit' will also organise its own activities, including workshops about fashion, design, architecture and other creative and innovative aspects of our country.
The three Belgian regions, Brussels, Flanders and Wallonia, are working together on this project. Several organisations are involved such as AWEX - Wallonia Foreign Trade and Investment Agency, Brussels Invest & Export, FIT - Flanders Investment & Trade, Design Flanders, Design Platform Flanders, Flanders DC, Flanders Fashion Institute, Flemish Architecture Institute, MAD Brussels (Centre for Fashion and Design), Wallonie-Bruxelles Design/Mode and Wallonie-Bruxelles Architectures.